After two years in Silicon Valley I became a super fan and an expert on social media as a comms channel. So when I joined my new company in Germany I was at full speed and created:
- the company's LinkedIn annual content plan, including sponsored
- the company's Twitter account and annual content plan to build the follower base
- key company's event pages in Facebook
- the company's Snapchat account and content plan to build the follower base
TV is dying. Netflix is just the beginning and commercials (the way we know them today) will also die. Native advertising and influencer marketing is the future. All based on social media as the platform to connect with consumers.